DOTGO: The World at Your Fingertips

Consumers indicate the likelihood to use text messaging in a growing number of ways:

• 53% would text to set or confirm an appointment
• 40% would text an opinion to a poll
• 37% would text an entry into a contest
• 26% would text a donation
• 25% would text to purchase a product

“Millions of consumers are prepared to integrate text messaging into a broad range of their daily activities,” says Jay Thomas, president of Thomas/Ferrous, a Sacramento-based marketing and design firm. “Those marketers who can effectively engage consumers via text messaging will see substantial benefits.”