DOTGO: The World at Your Fingertips

We’re excited to announce that we’re hosting a second event as a part of Social Media Week 2011: Integrating Text Messages into Websites, Apps, and Other Software. Led by our CEO and Co-founder, Stefan Gromoll, the workshop, hosted at Google, will focus on how to use our XML-based markup language CMRL, the Concise Message Routing Language, to develop text messaging services for websites, mobile apps, and other software.

Integrating Text Messaging into Websites, Apps, and Other Software
Hosted at the Science and Technology Hub at Google (Map)
Monday, February 7, 3-5pm
Part of Social Media Week NYC 2011 
RSVP(Free)

DOTGO is also a session sponsor at the Google Content Hub during Social Media Week. Check out the full line up of events happening at Google throughout the week as part of Social Media Week: http://socialmediaweek.org/newyork/hub/science-technology/

#smwnycdotgo

DOTGO will host a panel entitled “Cross-Mobile Brand Strategy” at this year’s Social Media Week, to be held February 7-11, 2011 in New York City. The DOTGO panel will take place on Friday, February 11 from 12 to 2pm at JWT, Social Media Week’s Business, Media, and Communications Hub.

The panel will be moderated by DOTGO CEO and Co-founder Stefan Gromoll and will focus on how brands are executing on their mobile strategies and what trends appear to be emerging as a result of the heavy focus on the mobile mediaum. Full description:

Cross-Mobile Brand Strategy, Hosted by DOTGO

A discussion on how leading brands are utilizing mobile applications, mobile websites, and text messaging to activate their brand’s regional and global social engagement strategies.

With 91% of the world’s population keeping a mobile phone within arm’s reach, it’s no surprise that having a mobile strategy has become crucial for brands. From feature phones to smart phones, apps to mobile web sites, and with the rise of text messaging as a direct marketing channel, there have never been better ways to reach just about every consumer across the globe. Mobile strategy has become a necessary part of the digital strategies for brands.

Format: 3-4 five minute presentations followed by a panel discussion with brands leading the way in the mobile space, moderated by Stefan Gromoll.

Speakers:

• Moderator: Stefan Gromoll - CEO and Co-Founder - DOTGO
• Farrah Bostic - VP, Group Planning Director - Digitas
• Chi Modu - Brand Strategist - Diverse Insights
• Kristin Volk - VP, Human Experience Strategy Director - MediaVest

Registration for the panel is free, and the RSVP page can be found here: http://amiando.com/dotgo