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Catching Elephant is a theme by Andy Taylor
Announcing DOTGO Publisher
A powerful new web-based text messaging platform
We’re very excited to formally announce the launch of DOTGO Publisher. Built on top of CMRL, our powerful mobile markup language, DOTGO Publisher is a suite of web-based publishing tools that lets you effortlessly take advantage of text messaging.
DOTGO Publisher includes three new easy to use tools:
- Site Builder: Create and manage keywords, edit your SMS menu, and preview your site.
- Message Center: Schedule and send messages to your subscribers with ease.
- Analytics: Get detailed usage statistics and see every text message sent to your site.
DOTGO Publisher is available for free today to all registered DOTGO users, and upgrading to a Basic Account lets you take advantage of the Message Center and the newly redesigned Analytics. Broadcast messaging plans start as just $9.99 for 1000 messages, making DOTGO Publisher the most cost-effective way to broadcast text messages to your users.
Site Builder
Message Center
Analytics
We love feedback
We’ll be working hard over the coming weeks adding new features to DOTGO Publisher and to our website, and we’d love your feedback. Please leave us comments on our feedback page.
Find us on the Web!
Why SMS Marketing Still Makes Sense for Small Business
There’s a huge population of consumers in the U.S. who do not own smartphones, notes Tom Cotney, CEO of mobile marketing firm Air2Web. “And if you’re going to provide some kind of customer service capability on mobile phones, you really need to reach as much of the population as possible.” That isn’t to say that mobile apps are useless, but having a way for text to complement or introduce those services can help you reach a larger base of people. This is especially true in developing countries where the percentage of smartphone users is even smaller.
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The cell phone is really the first piece of technology that people started carrying with them all the time, Kenney said. We use it to find our friends or find information on a daily basis. That personal proximity and it’s social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues. SMS, if done properly, is an effective way to reach customers both domestically and globally.
(Source: Mashable)
US Consumers Embrace Text Messaging for More Than Just Hello
Consumers indicate the likelihood to use text messaging in a growing number of ways:
- 53% would text to set or confirm an appointment
- 40% would text an opinion to a poll
- 37% would text an entry into a contest
- 26% would text a donation
- 25% would text to purchase a product
“Millions of consumers are prepared to integrate text messaging into a broad range of their daily activities,” says Jay Thomas, president of Thomas/Ferrous, a Sacramento-based marketing and design firm. “Those marketers who can effectively engage consumers via text messaging will see substantial benefits.”
