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The Rise of Text Messaging
Originally published in October, but just came across it again in a 2010 Year-In-Review post on Mashable.

The Rise of Text Messaging

Originally published in October, but just came across it again in a 2010 Year-In-Review post on Mashable.

US Consumers Embrace Text Messaging for More Than Just Hello

Consumers indicate the likelihood to use text messaging in a growing number of ways:

  • 53% would text to set or confirm an appointment
  • 40% would text an opinion to a poll
  • 37% would text an entry into a contest
  • 26% would text a donation
  • 25% would text to purchase a product

"Millions of consumers are prepared to integrate text messaging into a broad range of their daily activities," says Jay Thomas, president of Thomas/Ferrous, a Sacramento-based marketing and design firm. "Those marketers who can effectively engage consumers via text messaging will see substantial benefits."

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. Increasingly consumers are having interactive and effective asynchronous conversations, even though they are not in real time, via SMS. By: Dr Pieter Streicher, MD at BulkSMS.com.

So why, wonders Dr. Pieter Streicher, managing director of BulkSMS.com, are so few companies really engaging with their customers via this channel.