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Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. Increasingly consumers are having interactive and effective asynchronous conversations, even though they are not in real time, via SMS. By: Dr Pieter Streicher, MD at BulkSMS.com.
So why, wonders Dr. Pieter Streicher, managing director of BulkSMS.com, are so few companies really engaging with their customers via this channel.