DOTGO: The World at Your Fingertips

DOTGO will host a panel entitled “Cross-Mobile Brand Strategy” at this year’s Social Media Week, to be held February 7-11, 2011 in New York City. The DOTGO panel will take place on Friday, February 11 from 12 to 2pm at JWT, Social Media Week’s Business, Media, and Communications Hub.

The panel will be moderated by DOTGO CEO and Co-founder Stefan Gromoll and will focus on how brands are executing on their mobile strategies and what trends appear to be emerging as a result of the heavy focus on the mobile mediaum. Full description:

Cross-Mobile Brand Strategy, Hosted by DOTGO

A discussion on how leading brands are utilizing mobile applications, mobile websites, and text messaging to activate their brand’s regional and global social engagement strategies.

With 91% of the world’s population keeping a mobile phone within arm’s reach, it’s no surprise that having a mobile strategy has become crucial for brands. From feature phones to smart phones, apps to mobile web sites, and with the rise of text messaging as a direct marketing channel, there have never been better ways to reach just about every consumer across the globe. Mobile strategy has become a necessary part of the digital strategies for brands.

Format: 3-4 five minute presentations followed by a panel discussion with brands leading the way in the mobile space, moderated by Stefan Gromoll.

Speakers:

• Moderator: Stefan Gromoll - CEO and Co-Founder - DOTGO
• Farrah Bostic - VP, Group Planning Director - Digitas
• Chi Modu - Brand Strategist - Diverse Insights
• Kristin Volk - VP, Human Experience Strategy Director - MediaVest

Registration for the panel is free, and the RSVP page can be found here: http://amiando.com/dotgo