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Why SMS Marketing Still Makes Sense for Small Business

There’s a huge population of consumers in the U.S. who do not own smartphones, notes Tom Cotney, CEO of mobile marketing firm Air2Web. “And if you’re going to provide some kind of customer service capability on mobile phones, you really need to reach as much of the population as possible.” That isn’t to say that mobile apps are useless, but having a way for text to complement or introduce those services can help you reach a larger base of people. This is especially true in developing countries where the percentage of smartphone users is even smaller.

The cell phone is really the first piece of technology that people started carrying with them all the time, Kenney said. We use it to find our friends or find information on a daily basis. That personal proximity and it’s social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues. SMS, if done properly, is an effective way to reach customers both domestically and globally.


(Source: Mashable)

US Consumers Embrace Text Messaging for More Than Just Hello

Consumers indicate the likelihood to use text messaging in a growing number of ways:

  • 53% would text to set or confirm an appointment
  • 40% would text an opinion to a poll
  • 37% would text an entry into a contest
  • 26% would text a donation
  • 25% would text to purchase a product

"Millions of consumers are prepared to integrate text messaging into a broad range of their daily activities," says Jay Thomas, president of Thomas/Ferrous, a Sacramento-based marketing and design firm. "Those marketers who can effectively engage consumers via text messaging will see substantial benefits."

urlesque:

On Tuesday, Yelp co-founder David Galbraith estimated that if the total bandwidth used on Google Searches for Lady Gaga was  converted into SMS messages on AT&T, it would cost 10.5 trillion  dollars.
 According to my calculator-dependent math education: if all 6.7 billion  people on the planet made 10,000 texts about Lady Gaga (using 1120 bits  per text) at AT&T’s rate of $0.20 per message, it would cost 13.3  trillion dollars. Underestimating by three trillion dollars is forgivable. A scenario in  which everyone on the planet makes a text messages is probably the only  time that I can say that. I decided to expand on David’s idea and run the figures for the first 10  big-name celebrities and public figures to come across my mind and see  how much money it would cost if all of their search-juice from the last  year was converted to texts. What I found might surprise you. And it should make you hate your cell phone carrier.
Click for a better view: Infographic: If Celebrity Google Searches Were Text Messages, We’d All Be Broke - Urlesque

urlesque:

On Tuesday, Yelp co-founder David Galbraith estimated that if the total bandwidth used on Google Searches for Lady Gaga was converted into SMS messages on AT&T, it would cost 10.5 trillion dollars.


According to my calculator-dependent math education: if all 6.7 billion people on the planet made 10,000 texts about Lady Gaga (using 1120 bits per text) at AT&T’s rate of $0.20 per message, it would cost 13.3 trillion dollars.

Underestimating by three trillion dollars is forgivable. A scenario in which everyone on the planet makes a text messages is probably the only time that I can say that.

I decided to expand on David’s idea and run the figures for the first 10 big-name celebrities and public figures to come across my mind and see how much money it would cost if all of their search-juice from the last year was converted to texts. What I found might surprise you. And it should make you hate your cell phone carrier.

Click for a better view: Infographic: If Celebrity Google Searches Were Text Messages, We’d All Be Broke - Urlesque